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|a 0789025345 (hard cover : alk. paper)
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|a 0789025353 (soft cover : alk. paper)
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|b H36 2004
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|a 659.1
|2 22
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| 245 |
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|a Handbook of product placement in the mass media :
|b new strategies in marketing theory, practice, trends, and ethics /
|c Mary-Lou Galician, editor.
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| 260 |
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|a New York :
|b Best Business Books,
|c c2004.
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| 300 |
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|a 288 p. :
|b ill. (some col.) ;
|c 23 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 500 |
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|a Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
0 |
|t Introduction : product placements in the mass media : unholy marketing marriages or realistic story-telling portrayals, unethical advertising messages or useful communication practices? /
|r Mary-Lou Galician --
|t Insinuating the product into the message : an historical context for product placement /
|r Kathleen J. Turner --
|t The evolution of product placements in Hollywood cinema : embedding high-involvement "heroic" brand images /
|r Mary-Lou Galician and Peter G. Bourdeau --
|t Advertainment : the evolution of product placement as a mass media marketing strategy /
|r Susan B. Kretchmer --
|t Merchandising in the major motion picture industry : creating brand synergy and revenue streams /
|r Charles A. Lubbers and William J. Adams --
|t The extensions of synergy : product placement through theming and environmental simulacra /
|r Scott Robert Olson --
|t Product placement and the law /
|r Paul Siegel --
|t On the ethics of product placement in media entertainment /
|r Lawrence A. Wenner --
|t The role and ethics of community building for consumer products and services /
|r Dean Kruckeberg and Kenneth Starck --
|t A comparison of product placements in movies and television programs : an online research study /
|r Beng Soo Ong --
|t Product placement of medical products : issues and concerns /
|r Christopher R. Turner --
|t Cast away and the contradictions of product placement /
|r Ted Friedman --
|t Brand placement recognition : the influence of presentation mode and brand familiarity /
|r Ian Brennan and Laurie A. Babin --
|t The Bulgari connection : a novel form of product placement /
|r Richard Alan Nelson --
|t When product placement is NOT product placement : reflections of a movie junkie /
|r David Natharius --
|t A leading cultural critic argues against product placement : an interview with Mark Crispin Miller /
|r Mary-Lou Galician --
|t A rising independent filmmaker argues for product placement : an interview with Samuel A. Turcotte /
|r Mary-Lou Galician --
|t Harry Potter, Coca-Cola, and the center for science in the public interest : an interview with Michael F. Jacobson /
|r Mary-Lou Galician --
|t A pulitzer prize-winning media critic discusses product placement : an interview with Howard Rosenberg /
|r Mary-Lou Galician --
|t Screening MEF's behind the screens : Hollywood goes hypercommercial (2000) /
|r Mary-Lou Galician --
|t Product placement in the 21st century /
|r Edited by Mary-Lou Galician --
|t A product placement resource guide : recommended publications and websites /
|r Richard Alan Nelson.
|
| 650 |
|
0 |
|a Product placement in mass media.
|0 http://id.loc.gov/authorities/subjects/sh2003007216
|
| 650 |
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|a Subliminal advertising
|z United States.
|
| 650 |
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|a Advertising
|x Moral and ethical aspects.
|
| 650 |
|
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|a Advertising
|x Moral and ethical aspects.
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|0 http://id.worldcat.org/fast/fst00797710
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|a Product placement in mass media.
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|0 http://id.worldcat.org/fast/fst01896153
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|a Subliminal advertising.
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|0 http://id.worldcat.org/fast/fst01136598
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|a United States.
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|0 http://id.worldcat.org/fast/fst01204155
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|a Galician, Mary-Lou.
|0 http://id.loc.gov/authorities/names/n2003104443
|1 http://viaf.org/viaf/43681644
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|a Journal of promotion management.
|1 http://viaf.org/viaf/1816159474073627660809
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|t Library of Congress classification
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|t Library of Congress classification
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