Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /

Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /

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Bibliographic Details
Imprint:	New York : Best Business Books, c2004.
Description:	288 p. : ill. (some col.) ; 23 cm.
Language:	English
Subject:	Product placement in mass media. Subliminal advertising -- United States. Advertising -- Moral and ethical aspects. Advertising -- Moral and ethical aspects. Product placement in mass media. Subliminal advertising. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5543018

Hidden Bibliographic Details
Other uniform titles:	Journal of promotion management.
Other authors / contributors:	Galician, Mary-Lou.
ISBN:	0789025345 (hard cover : alk. paper) 0789025353 (soft cover : alk. paper)
Notes:	Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004. Includes bibliographical references and index.

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Holdings details from Regenstein, Bookstacks
Call Number:	HF6146.P78 H36 2004
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian