Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /
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Imprint: | New York : Best Business Books, c2004. |
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Description: | 288 p. : ill. (some col.) ; 23 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5543018 |
Other uniform titles: | Journal of promotion management. |
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Other authors / contributors: | Galician, Mary-Lou. |
ISBN: | 0789025345 (hard cover : alk. paper) 0789025353 (soft cover : alk. paper) |
Notes: | Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004. Includes bibliographical references and index. |
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