Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /

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Bibliographic Details
Imprint:New York : Best Business Books, c2004.
Description:288 p. : ill. (some col.) ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5543018
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Other uniform titles:Journal of promotion management.
Other authors / contributors:Galician, Mary-Lou.
ISBN:0789025345 (hard cover : alk. paper)
0789025353 (soft cover : alk. paper)
Notes:Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.
Includes bibliographical references and index.

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