Handbook of visual communication : theory, methods, and media /
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| Imprint: | Mahwah, N.J. : L. Erlbaum, 2005. |
|---|---|
| Description: | xxii, 601 p. : ill. ; 26 cm. |
| Language: | English |
| Series: | LEA's communication series |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5545231 |
Table of Contents:
- Preface
- Introduction: From an Oak to a Stand of Aspen: Visual Communication Theory Mapped as Rhizome Analysis
- I. Aesthetics
- 1. Aesthetics Theory
- 2. Creative Visualization
- II. Perception
- 3. Perception Theory
- 4. Eye Tracking Methodology and the Internet
- 5. Perception and the Newspaper Page: A Critical Analysis
- III. Representation
- 6. Representation Theory
- 7. Cultural Palettes in Print Advertising: Formative Research Design Method
- 8. Content Analysis of Representation: Photographic Coverage of Blacks by Nondaily Newspapers
- IV. Visual Rhetoric
- 9. Theory of Visual Rhetoric
- 10. A Visual Rhetorical Study of a Virtual University's Promotional Efforts
- 11. Visual Metaphors in Print Advertising for Fashion Products
- 12. Empowerment Through Shifting Agents: The Rhetoric of the Clothesline Project
- V. Cognition
- 13. Cognitive Theory
- 14. Children's Comprehension of Visual Images in Television
- VI. Semiotics
- 15. Visual Semiotics Theory
- 16. An Intended-Perceived Study Using Visual Semiotics
- 17. The Image and the Archive: A Semiotic Approach
- VII. Reception Theory
- 18. Reception Theory
- 19. A Textual Analysis of Political Television Ads
- 20. Phenomenology and Historical Research
- VIII. Narrative
- 21. Narrative Theory
- 22. Using Narrative Theory to Understand the Power of News Photographs
- IX. Media Aesthetics
- 23. Aesthetics Theory
- 24. A Content Analysis of Political Speeches on Television
- 25. Examining Documentary Photography Using the Creative Method
- X. Ethics
- 26. Visual Ethics Theory
- 27. A Survey of Reactions to Photographic Manipulation
- 28. Studying Visual Ethics by Applying a Typology of Visual Behavior
- XI. Visual Literacy
- 29. Visual Literacy Theory
- 30. Media Literacy, Aesthetics, and Culture
- XII. Cultural Studies
- 31. Cultural Studies Theory
- 32. A Burkean Analysis of a Television Promotional Advertisement
- 33. A Cultural Analysis of the Unisys "Monitor Head" Television Commercial
- 34. A Historical Approach to Understanding Documentary Photographs: Dialogue, Interpretation, and Method
- Author Index
- Subject Index
