Web advertising : new forms of communication on the Internet /

Web advertising : new forms of communication on the Internet /

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Bibliographic Details
Author / Creator:Janoschka, Anja.
Imprint:Amsterdam ; Philadelphia : John Benjamins Pub., c2004.
Description:xiv, 227 p. : ill. ; 23 cm.
Language:English
Series:Pragmatics & beyond, 0922-842X ; new ser. 131
Subject:
Internet advertising.
Internet marketing.
Internet advertising.
Internet marketing.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5572756
Hidden Bibliographic Details
ISBN:1588116034
9027253749 (Amsterdam : hd.bd.)
Notes:Includes bibliographical references (p. [201]-221) and index.

MARC

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504 |a Includes bibliographical references (p. [201]-221) and index. 
505 0 0 |g Ch. 1.  |t Introduction --  |g Ch. 2.  |t Traditional advertising --  |g Ch. 3.  |t Online advertising --  |g Ch. 4.  |t Communication --  |g Ch. 5.  |t The language of web ads --  |g Ch. 6.  |t Hyperadvertising --  |g Ch. 7.  |t Summary and conclusion. 
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