Renovate before you innovate : why doing the new thing might not be the right thing /
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| Author / Creator: | Zyman, Sergio. |
|---|---|
| Imprint: | New York : Portfolio, 2004. |
| Description: | xv, 240 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5607258 |
Table of Contents:
- Acknowledgments
- Introduction
- 1. So WhatÆs Wrong with Innovation?
- 2. Renovate Instead
- 3. Renovate Your Thinking
- 4. Renovate Your Business Destination
- 5. Renovate Your Competitive Frame
- 6. Renovate Your Segmentation
- 7. Renovate Your Brand Positioning
- 8. Renovate Your CustomersÆ Brand Experience
- 9. Forced Renovation--When Things Go Really, Really Wrong
- 10. Tying It All Together
- Conclusion
- Appendix. Renovating the Coca-Cola Company
- Index
