The soap opera paradigm : television programming and corporate priorities /
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| Author / Creator: | Wittebols, James H. |
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| Imprint: | Lanham, Md. : Rowman & Littlefield Publishers, c2004. |
| Description: | viii, 231 p. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5615889 |
| Summary: | The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes. |
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| Physical Description: | viii, 231 p. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. 217-222) and index. |
| ISBN: | 0742520013 0742520021 |
