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|a HF5415.13
|b .D66 2005
|
| 100 |
1 |
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|a Doole, Isobel.
|1 http://viaf.org/viaf/69028359
|
| 245 |
1 |
0 |
|a Strategic marketing decisions in global markets.
|
| 250 |
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|a 1st ed.
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| 260 |
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|a London :
|b Thomson,
|c 2005.
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| 300 |
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|a xxiv, 343 p. ;
|c 28 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 505 |
0 |
0 |
|g 1.
|t The challenge to strategic marketing decision makers --
|g 2.
|t Building a learning capability for effective strategic decision making --
|g 3.
|t The dynamic marketing environment --
|g 4.
|t Financial appraisal for strategic marketing decisions --
|g 5.
|t Redefining the strategic marketing direction --
|g 6.
|t Building a presence in the global market --
|t Integrative learning activities : an introduction --
|t Integrative learning activity : strategic decisions in an unpredictable world --
|g 7.
|t Achieving fast growth through innovation --
|g 8.
|t Adding value through leveraging tangible and intangible assets --
|g 9.
|t Refocusing the portfolio to exploit new market opportunities --
|g 10.
|t Integrating communications to build relationships --
|g 11.
|t Adding stakeholder value through the extended organisation --
|g 12.
|t Issues in measuring marketing performance and stakeholder value --
|t Integrative learning activity : the management challenge of strategic decision making in global markets.
|
| 583 |
1 |
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|a committed to retain
|c 20170930
|d 20421213
|f HathiTrust
|5 ICU
|
| 650 |
|
0 |
|a Strategic planning.
|0 http://id.loc.gov/authorities/subjects/sh85128511
|
| 650 |
|
0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
| 650 |
|
0 |
|a Strategic planning.
|0 http://id.loc.gov/authorities/subjects/sh85128511
|
| 650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst01010209
|
| 650 |
|
7 |
|a Strategic planning.
|2 fast
|0 http://id.worldcat.org/fast/fst01134371
|
| 700 |
1 |
|
|a Lowe, Robin,
|d 1945-
|0 http://id.loc.gov/authorities/names/n94050310
|1 http://viaf.org/viaf/64104078
|
| 901 |
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|a HF5415.13 .D66 2005
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