Objects of desire : consumer behaviour in shopping centre choices /

Objects of desire : consumer behaviour in shopping centre choices /

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Bibliographic Details
Author / Creator:	Dennis, Charles (Charles E.)
Imprint:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005.
Description:	xvii, 271 p. : ill., maps ; 23 cm.
Language:	English
Subject:	Shopping centers -- Marketing. Consumer behavior. Consumers' preferences. Consumer behavior. Consumers' preferences. Shopping centers -- Marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5638117

Hidden Bibliographic Details
Other authors / contributors:	Newman, Andrew J. (Andrew Julian), 1948- Marsland, David.
ISBN:	1403901708 (cloth)
Notes:	Includes bibliographical references (p. 249-265) and index.

Description
Summary:	What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
Physical Description:	xvii, 271 p. : ill., maps ; 23 cm.
Bibliography:	Includes bibliographical references (p. 249-265) and index.
ISBN:	1403901708