Google power : unleash the full potential of Google /
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| Author / Creator: | Freekbass (Musician) |
|---|---|
| Imprint: | New York : McGraw-Hill/Osirne, 2005. |
| Description: | xxii, 434 p. :bill. ;24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5647503 |
Table of Contents:
- Acknowledgments
- Introduction
- Part I. Going Under the Hood to Supercharge Google
- Chapter 1. How Google Works
- How Google Works: The High-level Version for the Information Overloaded
- How Google Works: The Bells-and-Whistles Version for Everyone Else
- How Google "Thinks" Web Page Structure
- The Invisible Web
- Go Forth and Google
- Chapter 2. Google Power Searching Essentials
- Make Your Preferences Known
- Choose Your Words Carefully
- Speaking in Tongues: Google's Language Tools
- Avoid Bungling with Boolean
- Fun with Other Word Operators
- Power Searching Strategies
- Chapter 3. Deconstructing Google Search Results
- Anatomy of a Search Result
- The Parts of Organic Results
- Organic Results vs. Sponsored Links
- The Hidden Manipulators: Search Engine Optimization Experts
- Chapter 4. Maximizing Google with Advanced Search
- An "Expert's" Parable
- The Advanced Search Page
- Google's Not-Quite-Boolean Word Filters
- Other Advanced Search Filters
- Page-Specific Search Filters
- Advanced Search Operators
- Chapter 5. Hidden Google Tools
- Definitions
- News
- Stock Quotes
- Street Maps
- Phonebook
- Local Business Information
- Travel Information
- Weather Information
- Movie Reviews and Show Times
- Web Page Information
- Search by Number
- Calculator
- Special Searches
- Chapter 6. Searching for Images
- How Image Search Works
- Basic Image Search
- Advanced Image Search
- Combining Image Search and Advanced Search Commands
- Beyond Google: Other Image Search Sites
- Chapter 7. Grokking Google Groups
- Knowledge and Hearsay from Experts and Zealots
- Exploring Google Groups
- Advanced Groups Search
- Message Viewing Options
- Posting Messages to Google Groups
- Managing Favorites in Google Groups
- Creating a Google Group
- Beyond Google: Alternate Usenet Interfaces and Other Web Forums
- Chapter 8. The Essential Google Toolbar
- Installing and Using the Google Toolbar
- Beyond Google: Other Search Toolbars
- Other Search Toolbars
- Chapter 9. Goodies from Google Labs
- Personalized Web Search
- Froogle Wireless
- Google Compute
- Google Sets
- Recent Graduates of Google Labs
- Google Desktop Search
- New Additions to Google Labs
- Part II. Power Searching with Google
- Chapter 10. What People Search For
- The Google Zeitgeist
- Beyond Google: Other Search Spies
- Shopping Search Spies
- Chapter 11. Tools to Enhance Your Google Searches
- Web Research Managers
- Collaborative Bookmark Managers
- Standalone Web Research Managers
- Choosing a Web Research Manager
- Monitoring Your Favorite Web Sites
- Chapter 12. The Art of Googling People
- Before You Begin: A People-Finding Checklist
- The Art of Googling People
- People-Searching Strategies
- Finding People at Work and Home
- Finding Personal Web Pages and Blogs
- Sleuthing for Celebrities and Famous People
- An Offbeat Strategy: Using Google to Set a "Honeypot"
- Other People Searches
- Chapter 13. Hunting for Health Information
- Finding Reliable Health Information
- Googling Your Health Care Professional
- Diagnosing What Ails You
- Drugs and the Internet
- Beyond Google: Finding Online Health Information
- Chapter 14. All the News That Fits Online
- Inside Google News
- Advanced News Search
- Beyond Google: Best News Search Sites
- Weblogs and Nontraditional News Sources
- RSS: Essential Tool for the News Junkie
- Chapter 15. Let Your Keywords Do the Shopping
- Finding Bargains with Froogle
- Advanced Froogle Search
- Getting Your Products Included in Froogle
- Google Catalogs: An "Undiscovered" Gem
- Beyond Google: Shopping Search Across the Web
- Chapter 16. Google as Your Travel Companion
- Google 'Round the World
- The Armchair Googler
- Finding Travel Bargains with Google
- Beyond Google: Searching for Travel Online
- Chapter 17. Business Information and Competitive Intelligence
- Finding Company Information
- Uncovering Business Networks
- Finding What Companies Don't Want Found
- Beyond Google: Business Search Engines
- Chapter 18. Searching for Technical Support
- Technical Support search Strategies
- Google's Tech-Related Special Searches
- Mining Google Groups and Google Answers
- Beyond Google: Other Technical Support Search Resources
- Chapter 19. Other Tools and Services from the Googleplex
- Google Answers
- Gmail
- Blogger
- orkut
- Picasa
- Google Site Search
- Google AdWords
- Chapter 20. Googling Around the Web
- Google-Powered Web Search Services
- Part III. Appendixes
- Appendix A. What Google Knows about You
- "Don't Be Evil"
- Privacy Policies by Service
- Google as Big Brother?
- Appendix B. Inside the Soul of the Machine
- Inside Google
- Essential Reading about Google
- The Future
- Index
