Life style and psychographics.

Life style and psychographics.

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Bibliographic Details
Author / Creator:	Wells, William D.
Imprint:	[Chicago] American Marketing Association [1974]
Description:	viii, 363 p. illus. 24 cm.
Language:	English
Subject:	Marketing research Attitude (Psychology) -- Testing Market segmentation Attitude (Psychology) -- Testing. Market segmentation. Marketing research. Psychographics.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/566956

Hidden Bibliographic Details
Other title:	Life style & psychographics.
Notes:	Cover title: Life style & psychographics. Includes bibliographies.

Description
Item Description:	Cover title: Life style & psychographics.
Physical Description:	viii, 363 p. illus. 24 cm.
Bibliography:	Includes bibliographies.