The marketing plan handbook /
Saved in:
Author / Creator: | Wood, Marian Burk. |
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Edition: | 2nd ed. |
Imprint: | Upper Saddle River, N.J. : Pearson Prentice Hall, c2005. |
Description: | xv, 200 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.) |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5701791 |
Varying Form of Title: | Marketing plan pro : 7 steps to creating a winning marketing plan |
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ISBN: | 0131485253 |
Notes: | Includes bibliographical references (p. 181-191) and index. |
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