The marketing plan handbook /

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Bibliographic Details
Author / Creator:Wood, Marian Burk.
Edition:2nd ed.
Imprint:Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.
Description:xv, 200 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5701791
Hidden Bibliographic Details
Varying Form of Title:Marketing plan pro : 7 steps to creating a winning marketing plan
ISBN:0131485253
Notes:Includes bibliographical references (p. 181-191) and index.

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