The visionary package : using packaging to build effective brands /
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| Author / Creator: | Meyers, Herbert M. |
|---|---|
| Imprint: | Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2005. |
| Description: | xiv, 242 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5701802 |
Table of Contents:
- Introduction
- What is Visionary Packaging ?
- Part I. A Short, but Important History of Packaging
- The Ubiquitous Package
- The Evolution of Packaging
- The Power of Branded Packaging
- Part II. The Consumer Mindset and Packaging
- Package Design and the Consumer
- Consumer Attitudes and Concerns
- A Broader View
- Emotional Purchasing
- The Lifestyle Influence
- Part III. Connecting the Package with the Consumer
- Shaping Up
- The Package in the Retail Store
- Wal-Mart and Everyone Else
- Packaging as a Promotional Tool
- The Package on the Road
- Part IV. Trends in Visionary Packaging
- Brand Packaging
- The Obvious is not Always Obvious
- The Designer as a Business Partner
- Packaging Politics
- Virtual Package Management
- All You Need to Know
- Part V. The Future of Visionary Packaging
- Packaging Opportunities and Challenges
- What's Ahead ?
- The Information Bubble
- The Digital Package
- New Challenges for Marketers and Package Designers
- Ready-Get Set-GO!
