Catalog creative design and consumer demand : a spatial distance-metric approach /

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Bibliographic Details
Author / Creator:	Goh, Khim Yong.
Imprint:	2005.
Description:	ix, 120 leaves; 28 cm.
Language:	English
Subject:	Advertising, Direct-mail. Commercial catalogs. Advertising, Direct-mail. Commercial catalogs.
Format:	Dissertations Print
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5718211

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Notes:	Thesis (Ph. D.)--University of Chicago, Graduate School of Business, Autust 2005. Includes bibliographical references.

Description
Physical Description:	ix, 120 leaves; 28 cm.
Bibliography:	Includes bibliographical references.

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