Management speak : why we listen to what management gurus tell us /
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| Author / Creator: | Greatbatch, David, 1953- |
|---|---|
| Imprint: | London : Routledge, 2005. |
| Description: | xiv, 155 p. ; 23 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5779941 |
Table of Contents:
- 1. Management gurus
- 2. Live presentations
- 3. Packaging the message
- 4. Generating collective audience response
- 5. The role of humour and laughter
- 6. Telling stories
- 7. Conclusion
- App. Glossary of transcription symbols.