Selling the dream : why advertising is good business /
Saved in:
| Author / Creator: | Hood, John M. (John McDonald), 1966- |
|---|---|
| Imprint: | Westport, Conn. : Praeger, 2005. |
| Description: | x, 258 p. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5781341 |
Table of Contents:
- Preface
- Introduction
- The Birth of Advertising and Commercial Culture
- A Carnival of Conspicuous Consumption Broadcasting Revolution, Advertising Evolution
- The New Economics and Science of Advertising Living the Commercial
- Life Health Claims and the Problem of Fraud Advertising and the Consuming Child
- The Economics and Ethics of Selling Sin
- Conclusion
- Notes
- Index
