Brand names and product dynasties : lessons in retrospect /
Saved in:
Author / Creator: | Blake-Coleman, B. C. (Barrie Charles), 1947- |
---|---|
Imprint: | Cirencester : Management Books 2000, 2005. |
Description: | 212 p. : ill. ; 21 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5782996 |
ISBN: | 1852524626 (pbk.) : £14.99 |
---|
Similar Items
-
Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey
Published: (2000) -
Living brands : collaboration + innovation = customer fascination /
by: Nadeau, Raymond
Published: (2007) -
Brands and branding /
Published: (2009) -
Impact of product-harm crises on brand equity : threat or opportunity? /
by: Dawar, N. (Niraj)
Published: (1977) -
Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)