Sport in consumer culture /
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| Author / Creator: | Horne, John, 1955- |
|---|---|
| Imprint: | Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2006. |
| Description: | xii, 200 p. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5818930 |
Table of Contents:
- List of Tables and Box
- Preface
- Acknowledgements
- 1. Introduction
- Introduction: Sport, Consumption and the Cultural Turn
- Sport: A Contested Concept
- Consumer Society and Culture
- Theoretical Approaches to Consumption and Consumer Culture
- Understanding Contemporary Consumer Culture
- And Finally: An Introduction to the Discipline and the Rest of the Book
- The Structure of the Book
- Part I. Globalisation, Consumerisation and the Mass Media
- 2. Consumer Culture and the Global Sports Market
- Introduction
- The Development of the Mass Market for Sport in the UK and North America
- The Global Sporting Goods Market
- Estimating the Economic Significance of Sport in the UK
- Professional Sport, Commercialisation and Consumer Culture
- Making the Majors
- Market Football: A Case Study
- Investigating Fans and the Sport Consumer
- Marketing Strategies in Sport
- Conclusion
- 3. Sport, Consumerisation and the Mass Media
- Introduction
- The Sport-Media Relationship
- The Growth of Sports Coverage in the Contemporary Mass Media
- Producing Sport for the Media
- Ownership and Control in Media and Sport
- The Contemporary Politics and Economics of Media Ownership and Control
- 'Murdochization': A Media-Sport Business Strategy
- The Escalation of Sports Media Rights
- Constructing Sport: Sports Journalism
- Consuming Sport: The Audience for Media Sport
- Sport and the New Media
- Conclusion
- Part II. Commodification, Regulation and Power
- 4. Advertising, Sponsorship and the Commodification of Sport
- Introduction
- The Formation of Consumer Culture
- The First Phase of Consumer Culture
- The Second and Third Phases of Consumer Culture
- Advertising and the Production of Consumption through Sport
- Global Sports Goods and Brands
- Michael Jordan, Beckham-Mania and the Sport Celebrity Endorsement Culture
- Sport and Commercial Sponsorship
- The Growth of Commercial Sponsorship
- Developments in Sports Sponsorship in the UK
- Problems with Sponsorship
- Conclusion
- 5. Sport, Social Regulation and Power
- Introduction
- Neo-liberalism and Sport
- The Neo-liberal State and Sport in the UK
- Contemporary Contradictions in Sports Provision
- Regulating and Protecting the Sports Consumer
- From Social Citizens to Citizen-Consumers
- The Regulation of Commercial Sport
- The Regulation of Sport as Practice
- The Influence of the European Union on Sports Policy
- Promoting Major Sports Events and Locations
- Perspectives on the Promotion of Major Sports Events and Locations
- Conclusion
- Part III. Lifestyles, Identities and Social Divisions
- 6. Sport, Identities and Lifestyles in Consumer Culture
- Introduction
- Understanding Lifestyles in Consumer Culture
- Identities and Consumption
- Body Styles, Lifestyles and Consumer Culture
- The 'Obesity Epidemic', Health and Physical Education
- Sport and Identity
- Lifestyle Sports and Identities
- Sport in Contemporary Capitalism
- Conclusion
- 7. Sport and Social Divisions in Consumer Culture
- Introduction: Two Views of the Changing Social Context
- Social Divisions Inside the Culture of the Market
- The Divisiveness of Social Exclusion
- Sport and Social Divisions of Class
- Gender, Sport and Consumer Culture
- The Gendered Consumption of Sport
- 'Race', Consumer Culture and Sport
- Age, Generation and the Life Course of Consumption
- Catching Them Young?
- Conclusion
- 8. Conclusion
- Review of the Book
- Critique of Sport in Capitalist Consumer Culture
- For a Sociology of Sport in Consumer Culture
- The Politics of Consumer Activism in Sport
- Bibliography
- Index