Fashion brands : branding style from Armani to Zara /
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| Author / Creator: | Tungate, Mark, 1967- |
|---|---|
| Imprint: | Sterling, Va. : Kogan Page, 2005. |
| Description: | ix, 243 p. : col. ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5820961 |
Table of Contents:
- 1. A history of seduction
- 2. Fashioning an identity
- 3. When haute couture meets high street
- 4. The designer as brand
- 5. The store is the star
- 6. Anatomy of a trend
- 7. The image-makers
- 8. They shoot dresses, don't they?
- 9. This year's model
- 10. Celebrity sells
- 11. Press to impress
- 12. The collections
- 13. Accessorize all areas
- 14. Retro brands retooled
- 15. Targeted male
- 16. Urban athletes
- 17. Virtually dressed
- 18. Brave new market
- 19. The faking game
- 20. Behind the seams
- 21. Style goes back to the future.
