Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand /
Saved in:
| Imprint: | Armonk, N.Y. : M.E. Sharpe, c2006. |
|---|---|
| Description: | xi, 712 p. : ill., 1 map ; 27 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5843411 |
Table of Contents:
- Foreword
- Acknowledgments
- Introduction
- 1. Australia
- Overview
- Introduction and Brief Historical Background
- Economic Climate
- Demographic Factors
- Social Structure and Culture
- Implications for Marketing
- Conclusion
- Notes
- References
- 2. Brunei Darussalam
- Overview
- Introduction
- Natural Environment
- Demographic Characteristics
- Political System and Government Structure
- The Economic Environment
- Sociocultural Environment
- Consumers in the Monarchical Market
- Conclusion
- Notes
- References
- 3. Cambodia
- Overview
- Introduction
- Geographic and Cultural Influences
- Political Evolution and Structure
- Economic Environment
- Demographic Trends and Societal Wellness
- Implications for Marketing and Consumer Behavior
- Future Trends and Expectations
- Conclusion
- References
- 4. The People's Republic of China
- Overview
- Introduction
- A Brief Introduction to Geography and Climate
- A Brief Introduction to the Economic History of China
- Current Governemnt Structure and the Political Situation
- The Socioeconomic Environment
- The Demographic Environment: Population Size and Distribution
- Culture and Cultural Change
- Consumer Income and Employment
- Consumption Patterns
- The Macromarketing Mix
- Hong Kong: Background
- Structure of the Economy
- Demographics
- Employment, Income, and Housing
- Social and Cultural Environment
- Prices and Expenditure
- Consumers and Health Care
- Food Consumption Patterns
- Retail Sales and Retail Outlets
- Branding and Marketing Communication
- Beginnings of a Role for the Internet
- Conclusion
- Notes
- References
- 5. East Timor
- Overview
- Introduction and Recent History
- The Natural System
- The Political System
- The Economic System
- The Social System
- The Knowledge System
- The Education System
- The Executive System
- The Marketing System
- Conclusion
- Notes
- References
- 6. Indonesia
- Overview
- Introduction
- The Natural System: Overview of Indonesia's Geography and Climate
- The Political System: A Brief History of Colonialism, Unity, Diversity and Politics
- The Economic System: A Look at Some Basic Indicators
- The Social and Cultural System: One Nation, Many Cultures
- The Social Structure System
- The Education System
- The Knowledge System
- The Marketing System: Consumer Behavior and Market Conditions
- The Marketing Mix in Indonesia
- A Final Thought
- References
- 7. Japan
- Overview
- Introduction
- The Japanese Consumer: The Conventional Wisdom
- The Bubble Economy
- The Economic Environment
- The Demographic Environment
- Education
- Changes in the Traditional Family
- Materialism, the Environment, and Health
- Consumer Behavior
- Changes in the "Macro-Marketing Mix"
- Dankai Juniors and the Product Mix
- Future Trends and Expectations
- Demographic Trends
- Marketing Management
- Conclusion
- References
- 8. Korea
- Overview
- Introduction
- Brief Historical Perspective
- Political Environment
- The Economies of the Koreas
- Demographic and Social Environment
- Cultural Environment
- Changes in the Macromarketing Mix
- Changing Trends
- Consumer Issues
- Future Trends
- Conclusion
- References
- 9. Laos
- Overview
- Introduction
- Geography, Lan Xang, and the Emergence of Modern Laos
- The Economic Environment
- Salient Trends and Economic Drivers
- Inflation
- Income and Employment
- Natural Environment
- The Demographic and Cultural Environment
- Changes in Consumer Behavior
- Consumer Savings and Credit
- Changes to the Macromarketing Mix
- Future Trends and Expectations
- Notes
- References
- 10. Malaysia
- Overview
- Introduction
- The Natural Environment
- The Economic Environment
- Political Environment
- Investment Climate
- Technological Environment
- Understanding Malaysian Consumer Behavior
- Some Studies on Cross-Cultural Consumer Behavior in Malaysia
- Important Trends and Implications for Marketing and the Industry
- Conclusion
- References
- 11. Myanmar
- Overview
- Introduction
- Historical Background
- Environment
- Trends in Marketing Mix
- Conclusion
- Note
- References
- 12. New Zealand
- Overview
- The Economic Environment
- The Demographic Environment
- The Cultural Environment
- The Marketing Environment
- Consumer Lifestyles
- The Internet
- Conclusion
- References
- 13. Papua New Guinea
- Overview
- Introduction
- Structure of the Economy/Economic Environment
- Political Environment
- Marketing Institutions
- Consumer Life in Papua New Guinea
- Future Trends
- Conclusions
- References
- 14. The Philippines
- Overview
- Introduction
- The Physical Environment
- The Consumer Environment
- Government and Politics
- Economic Environment
- Overview of Major Industrial Sectors
- International Trade
- Investment Climate: Elements of the Marketing Mix
- Conclusion
- References
- 15. Singapore
- Overview
- Introduction
- Political and Historical Background Information
- Economic Environment
- Demographic Environment
- Cultural Environment
- Consumer Behavior
- Changes in the Macromarketing Mix
- Conclusions and Implications for Marketing Management
- References
- 16. Taiwan
- Overview
- Introduction
- History
- Geography
- Economic Environment
- Demographic and Sociocultural Environment
- Marketing Infrastructure System
- Changes in Consumption Behavior
- Changes in the Macromarketing Mix
- Future Trends and Expectations
- References
- 17. Thailand
- Overview
- Introduction
- Changes in the Environment
- Changes in Consumer Behavior
- Changes in Marketing Practices
- Marketing Implications
- Conclusions
- References
- 18. Vietnam
- Overview
- Introduction
- Land of the Viet
- Economic Environment
- Marketing Environment
- Multi-Institutional Market Transformation
- Implications for Marketing Management
- Conclusion
- Notes
- References
- About the Editors and Contributors
- Index
