Managing business in a multi-channel world : success factors for E-business /
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| Imprint: | Hershey PA : Idea Group Pub., c2005. |
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| Description: | xvii, 347 p. : ill. ; 27 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5847585 |
| Summary: | Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models. |
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| Physical Description: | xvii, 347 p. : ill. ; 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1591406293 1591406307 1591406315 |
