Managing business in a multi-channel world : success factors for E-business /
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| Imprint: | Hershey PA : Idea Group Pub., c2005. |
|---|---|
| Description: | xvii, 347 p. : ill. ; 27 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5847585 |
Table of Contents:
- Ch. I. Introduction : toward seamless multi-channel services / Veikko Hara, Karri Mikkonen, Timo Saarinen, Markku Tinnila and Jarkko Vesa
- Ch. II. Developing consumer preference-profiles as a basis for multi-channel service concepts / Markku Tinnila, Anssi Oorni and Anu Raijas
- Ch. III. Consumer and merchant adoption of mobile payment solutions / Niina Mallat and Tomi Dahlberg
- Ch. IV. Objectives of search and combination of information channels in electronic consumer markets : an explorative study / Anssi Oorni
- Ch. V. Consumers on the road from e-communication to e-shopping / Kari Elkela, Tuomas Kokkonen and Heikki Nikali
- Ch. VI. The effects of digital marketing on customer relationships / Marko Merisavo
- Ch. VII. Strategy turned into action : a case from global implementation of B2B e-business / Magnus Holmqvist and Kalevi Pessi
- Ch. VIII. Opportunities and challenges for B2B manufacturing firms : moving from products to services-case SKF / Esko Penttinen and Timo Saarinen
- Ch. IX. Shifting perspective from design to business : extending the scope from spectators to stakeholders / Andreas Nilsson
- Ch. X. Mobile games : emerging content business area / Tommi Pelkonen
- Ch. XI. Digital television and multi-channel in Europe / Janne Orava and Mika Perttula
- Ch. XII. Case of monopolies at stake : strategies for gambling market / Juha Laine and Jukka Heikkila
- Ch. XIII. Serving customers in a hybrid world : multi-channel strategies in retailing / Class Muller-Lankenau, Kai Wehmeyer and Stefan Klein
- Ch. XIV. Describing the critical factors for creating successful mobile data services / Anne Tseng, Jukka Kallio and Markku Tinnila
- Ch. XV. Channel choices and revenue logics of software companies developing mobile games / Risto Rajala, Matti Rossi, Virpi Kristiina Tuunainen and Janne Vihinen
- Ch. XVI. The role of business models in developing business networks / Jukka Heikkila, Marikka Heikkila and Markku Tinnila
- Ch. XVII. Are multi-channel technologies adopted in online consumer auction markets in Finland / Jarkko Vesa and Eric van Heck
- Ch. XVIII. The changing role of middle-men infomediaries / Mirella Lahteenmaki and Markku Tinnila
- Ch. XIX. Meeting the demands of wide-audience end users / Ken Peffers and Tuure Tuunanen
- Ch. XX. Envisioning the future of a multi-channel world by 2020 / Markku Tinnila and Theresa Lauraeus-Niinivaara
- Ch. XXI. Multi-channel services of the future / Jari Manninen and Marja-Liisa Vihera
- Ch. XXII. Channel surfing : the challenge and opportunity of channel management in a networked world / Jonathan Palmer.
