Marketer's toolkit : the 10 strategies you need to succeed.
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| Imprint: | Boston, Mass. : Harvard Business School Press, c2006. |
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| Description: | xviii, 230 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | Harvard business essentials Harvard business essentials series. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5850258 |
| Summary: | Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.<br> <br> The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips. |
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| Physical Description: | xviii, 230 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. 215-221) and index. |
| ISBN: | 1591397626 |