Marketer's toolkit : the 10 strategies you need to succeed.
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| Imprint: | Boston, Mass. : Harvard Business School Press, c2006. |
|---|---|
| Description: | xviii, 230 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | Harvard business essentials Harvard business essentials series. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5850258 |
MARC
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| 245 | 0 | 0 | |a Marketer's toolkit : |b the 10 strategies you need to succeed. |
| 260 | |a Boston, Mass. : |b Harvard Business School Press, |c c2006. | ||
| 300 | |a xviii, 230 p. : |b ill. ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
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| 490 | 1 | |a Harvard business essentials | |
| 504 | |a Includes bibliographical references (p. 215-221) and index. | ||
| 505 | 0 | 0 | |g 1. |t Marketing strategy : how it fits with business strategy -- |g 2. |t Creating a marketing plan : an overview -- |g 3. |t Market research : listen and learn -- |g 4. |t Market customization : segmentation, targeting, and positioning -- |g 5. |t Competitor analysis : understand your opponents -- |g 6. |t Branding : differentiation that customers value -- |g 7. |t The right customers : acquisition, retention, and development -- |g 8. |t Developing new products and services : the marketer's role -- |g 9. |t Pricing it right : strategies, applications, and pitfalls -- |g 10. |t Integrated marketing communications : creativity, consistency, and effective resource allocation -- |g 11. |t Interactive marketing : new channel, new challenge -- |g 12. |t Marketing across borders : it's a big, big world -- |g 13. |t The future of marketing : tomorrow's challenges. |
| 650 | 0 | |a Marketing |v Handbooks, manuals, etc. |0 http://id.loc.gov/authorities/subjects/sh2008107429 | |
| 650 | 0 | |a Strategic planning |v Handbooks, manuals, etc. |0 http://id.loc.gov/authorities/subjects/sh2010114806 | |
| 650 | 7 | |a Marketing. |2 fast |0 http://id.worldcat.org/fast/fst01010167 | |
| 650 | 7 | |a Strategic planning. |2 fast |0 http://id.worldcat.org/fast/fst01134371 | |
| 655 | 7 | |a Handbooks and manuals. |2 fast |0 http://id.worldcat.org/fast/fst01423877 | |
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