Innovation and new product marketing /
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| Author / Creator: | Midgley, David |
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| Imprint: | London : Croom Helm, c1977. |
| Description: | 296 p. : ill. ; 23 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/587696 |
| Item Description: | Includes indexes. |
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| Physical Description: | 296 p. : ill. ; 23 cm. |
| Bibliography: | Bibliography: p. 281-290. |
| ISBN: | 0856642606 0856642657 |