One billion customers : lessons from the front lines of doing business in China /

One billion customers : lessons from the front lines of doing business in China /

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Bibliographic Details
Author / Creator:	McGregor, James, 1953-
Imprint:	New York : Free Press, c2005.
Description:	xix, 312 p. : maps ; 24 cm.
Language:	English
Series:	A Wall Street journal book Wall Street journal book.
Subject:	Business enterprises, Foreign -- Government policy. Commercial policy. Economic history. International economic relations. Investments, Foreign. Business enterprises, Foreign -- Government policy -- China. Investments, Foreign -- China. China -- Economic conditions -- 2000- China -- Commercial policy. China -- Foreign economic relations. China.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5879691

Hidden Bibliographic Details
ISBN:	0743258398 (hc : alk. paper)
Notes:	Maps on lining papers. Includes bibliographical references and index.

Table of Contents:

Cast of Characters
Preface
Introduction: A Startup and a Turnaround
1. The Grand Bargain
2. Same Bed, Different Dreams
3. Eating the Emperor's Grain
4. Dancing with the Dinosaurs
5. Caught in the Crossfire
6. The Truth Is Not Absolute
7. The Best-Laid Plans
8. Managing the Future
Acknowledgments
Index