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20070410130000.0 |
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051021s2006 maua b 001 0 eng |
| 010 |
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|a 2005030893
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| 020 |
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|a 1591397669
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|a 9781591397663
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|a DLC
|c DLC
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|a pcc
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0 |
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|a HF5415.129
|b .R36 2006
|
| 082 |
0 |
0 |
|a 658.8/7
|2 22
|
| 100 |
1 |
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|a Rangan, V. Kasturi.
|0 http://id.loc.gov/authorities/names/n86829509
|1 http://viaf.org/viaf/165673047
|
| 245 |
1 |
0 |
|a Transforming your go-to-market strategy :
|b the three disciplines of channel management /
|c V. Kasturi Rangan ; with the research assistance of Marie Bell.
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| 260 |
|
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|a Boston, Mass. :
|b Harvard Business School Press,
|c c2006.
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| 300 |
|
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|a x, 289 p. :
|b ill. ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
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|a Includes bibliographical references (p. 279-282) and index.
|
| 505 |
0 |
0 |
|g 1.
|t The promise of channel stewardship --
|g 2.
|t Mapping an industry --
|g 3.
|t Building and editing the channel value chain I : the key principles --
|g 4.
|t Building and editing the channel value chain II : a framework for getting started --
|g 5.
|t Aligning and influencing the channel value chain I : the concept of power --
|g 6.
|t Aligning and influencing the channel value chain II : focusing on performance --
|g 7.
|t Stewardship in action I : supplier case studies --
|g 8.
|t Stewardship in action II : the intermediary's perspective --
|g 9.
|t Stewarding multiple channels --
|g 10.
|t The challenges and opportunities of the Internet as a channel --
|g 11.
|t Integrating the Internet into the multiple-channel solution --
|g 12.
|t Strategy and implementation of channel stewardship.
|
| 650 |
|
0 |
|a Marketing channels
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh2010100725
|
| 650 |
|
0 |
|a Business logistics.
|0 http://id.loc.gov/authorities/subjects/sh85018306
|
| 650 |
|
0 |
|a Physical distribution of goods.
|0 http://id.loc.gov/authorities/subjects/sh85101515
|
| 650 |
|
7 |
|a Business logistics.
|2 fast
|0 http://id.worldcat.org/fast/fst00842759
|
| 650 |
|
7 |
|a Marketing channels
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst01010269
|
| 650 |
|
7 |
|a Physical distribution of goods.
|2 fast
|0 http://id.worldcat.org/fast/fst01062377
|
| 901 |
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|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)62161236
|
| 929 |
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| 999 |
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|s 22809be9-dac9-5b72-b073-f827e73abaf4
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| 928 |
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|
|t Library of Congress classification
|a HF5415.129 .R36 2006
|l JRL
|c JRL-Gen
|i 5108180
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.129 .R36 2006
|l JRL
|c JRL-Gen
|e CONE
|b 75871477
|i 8028633
|
