How voters decide : information processing during election campaigns /

How voters decide : information processing during election campaigns /

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Bibliographic Details
Author / Creator:	Lau, Richard R.
Imprint:	Cambridge ; New York : Cambridge University Press, 2006.
Description:	xvii, 344 p. : ill. ; 23 cm.
Language:	English
Series:	Cambridge studies in public opinion and political psychology
Subject:	Voting research -- United States. Elections -- United States. Elections. Voting research. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6016880

Hidden Bibliographic Details
Other authors / contributors:	Redlawsk, David P.
ISBN:	0521848598 (hardback) 052161306X (pbk.) 9780521848596 (hardback) 9780521613064 (pbk.)
Notes:	Includes bibliographical references (p. 313-333) and index.

Table of Contents:

List of Tables and Figures
Acknowledgments
I. Theory and Methods
1. Introduction
2. A New Theory of Voter Decision Making
3. Studying Voting as a Process
4. What Is Correct Voting?
II. Information Processing
5. What Voters Do - A First Cut
6. Individual Differences in Information Processing
7. Campaign Effects on Information Processing
III. Politics
8. Evaluating Candidates
9. Voting
10. Voting Correctly
11. Political Heuristics
IV. Conclusion
12. A Look Back and a Look Forward
Appendix A. Detailed Examples of Decision Strategies in Action
Appendix B. How the Dynamic Information Board Works
Appendix C. Overview of Experimental Procedures
Appendix D. Detailed Decision Scripts
Appendix E. Calculating the On-line Evaluation Counter
References
Index