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| 008 |
840521s1961 nyu b 00110 eng u |
| 010 |
|
|
|a 61011133 /L
|
| 035 |
|
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|a (ICU)BID7992761
|
| 035 |
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|a (OCoLC)421333
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|a DLC
|c ICU
|d ICU
|
| 041 |
0 |
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|a eng
|
| 050 |
0 |
|
|a HF5861
|b .Y4
|
| 082 |
|
|
|a 659.133
|
| 100 |
1 |
|
|a Yeck, John D.
|0 http://id.loc.gov/authorities/names/no00025921
|1 http://viaf.org/viaf/63549289
|
| 245 |
1 |
0 |
|a Planning and creating better direct mail
|c [by] John D. Yeck [and] John T. Maguire.
|
| 260 |
0 |
|
|a New York,
|b McGraw-Hill,
|c 1961.
|
| 300 |
|
|
|a xii, 387 p.
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 440 |
|
0 |
|a McGraw-Hill series in marketing and advertising
|
| 504 |
|
|
|a Includes bibliography.
|
| 650 |
|
0 |
|a Advertising, Direct-mail
|0 http://id.loc.gov/authorities/subjects/sh85001181
|
| 650 |
|
7 |
|a Advertising, Direct-mail.
|2 fast
|0 http://id.worldcat.org/fast/fst00797916
|
| 700 |
1 |
0 |
|a Maguire, John T.,
|e joint author.
|
| 903 |
|
|
|a HeVa
|
| 929 |
|
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|a cat
|
| 999 |
f |
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|i ffc3573d-f31f-5a22-bdd0-6deb5ea46ea5
|s f040711f-7d52-5841-b53c-6d309bd3e236
|
| 928 |
|
|
|t Library of Congress classification
|a HF5861.Y40
|l JRL
|c JRL-Gen
|i 2050237
|
| 927 |
|
|
|t Library of Congress classification
|a HF5861.Y40
|l JRL
|c JRL-Gen
|b 28120369
|i 1583790
|
