Medicine, the market and the mass media : producing health in the twentieth century /
Saved in:
| Edition: | 1st ed. |
|---|---|
| Imprint: | London ; New York : Routledge, 2005. |
| Description: | xx, 299 p. : ill. ; 25 cm. |
| Language: | English |
| Series: | Routledge studies in the social history of medicine |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6098811 |
Table of Contents:
- Foreword Professor
- Acknowledgements
- Contributors
- Abbreviations
- List of Tables and Figures
- Introduction
- Medicine, the Market and the Mass Media: producing health in the twentieth century Virginia Berridge and Kelly Loughlin
- Part 1. Interwar Influence on Post War Public Health
- 1. Atlantic Crossings in the Measurement of Health: From American appraisal forms to the League of Nations' Health Indices
- 2. Between War Propaganda and Advertising: The visual style of accident prevention as a precursor to post-war health education in Switzerland
- Part 2. The Importance of the Media in Post War Public Health
- 3. The Media and the Management of a Food Crisis: Aberdeen's typhoid outbreak in 1964
- 4. Uneasy Prevention: The problematic modernization of Health Education in France after 1975
- Part 3. Industrial Models, Public Health and Health Services
- 5. Managerialism Avant La Lettre? The debate on Accounting in the NHS hospitals in the 1950s
- 6. From Evidence to Market: Alfred Spinks' 1953 survey of new fields for pharmacological research, and the origins of ICI's cardiovascular programme
- 7. The 'Invisible Industrialist' and Public Health: the rise and fall of 'safer smoking' in the 1970s
- 8. Drug Regulation and the Welfare State: Government: the pharmaceutical industry and the health professions in Great Britain 1940 to 1980
- Part 4. Changing Models and Different National Styles
- 9. Cleansing the Air and Promoting Health: The politics of pollution in post-war Britain
- 10. Americans and Pavlovians: The Central Institute for Cardiovascular Research at the east German Academy of Sciences and its precursor institurtions as a case study of piomedical research in a coutry of the Soviet Bloc (c. 1950-1980)
- 11. Science, Markets and Public Health: Contemporary testing for breast cancer predisposition
