Cutting advertising & printing costs; short cuts to economy on the road to advertising results. More than 500 economy devices for advertising men everywhere.

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Bibliographic Details
Uniform title:Marketing/communications.
Imprint:New York, Funk & Wagnalls Co. in assn. with Printers' Ink Pub. Co. [1948]
Description:xvi, 391 p. illus. 21 cm.
Language:English
Series:Printers' ink business bookshelf
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/614942
Hidden Bibliographic Details
Notes:"Based on articles ... originally appearing in Printers' ink."

MARC

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130 0 |a Marketing/communications. 
245 1 0 |a Cutting advertising & printing costs;  |b short cuts to economy on the road to advertising results. More than 500 economy devices for advertising men everywhere. 
260 0 |a New York,  |b Funk & Wagnalls Co. in assn. with Printers' Ink Pub. Co.  |c [1948] 
300 |a xvi, 391 p.  |b illus.  |c 21 cm. 
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490 0 |a Printers' ink business bookshelf 
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650 0 |a Advertising layout and typography  |0 http://id.loc.gov/authorities/subjects/sh85001204 
650 0 |a Advertising, Direct-mail  |0 http://id.loc.gov/authorities/subjects/sh85001181 
650 7 |a Advertising, Direct-mail.  |2 fast  |0 http://id.worldcat.org/fast/fst00797916 
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