Cutting advertising & printing costs; short cuts to economy on the road to advertising results. More than 500 economy devices for advertising men everywhere.
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| Uniform title: | Marketing/communications. |
|---|---|
| Imprint: | New York, Funk & Wagnalls Co. in assn. with Printers' Ink Pub. Co. [1948] |
| Description: | xvi, 391 p. illus. 21 cm. |
| Language: | English |
| Series: | Printers' ink business bookshelf |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/614942 |