Consumer behavior /
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| Author / Creator: | Engel, James F. |
|---|---|
| Edition: | 4th ed. |
| Imprint: | Chicago : Dryden Press, c1982. |
| Description: | vii, 690 p. : ill. ; 25 cm. |
| Language: | English |
| Series: | Dryden Press series in marketing |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/615411 |
Table of Contents:
- Part I. Introduction
- 1. Consumer Behavior and Consumer Research
- 2. How Consumer Analysis Affects Business Strategy
- Part. II. Consumer Decision Making
- 3. The Consumer Decision Process
- 4. Pre-Purchase Processes: Need Recognition, Search and Evaluation
- 5. Purchase
- 6. Post-Purchase Processes: Consumption and Evaluation
- Part III. Individual Determinants of Consumer Behavior
- 7. Demographics, Psychographics, and Personality
- 8. Consumer Motivation
- 9. Consumer Knowledge
- 10. Consumer Intentions, Attitudes, Beliefs and Feelings
- Part IV. Environmental Influences on Consumer Behavior
- 11. Culture, Ethnicity and Social Class
- 12. Family and Household Influences
- 13. Group and Personal Influence
- Part V. Influencing Consumer Behavior
- 14. Making Contact
- 15. Shaping Consumers Opinions
- 16. Helping Consumers to Remember