Communication and persuasion : psychological studies of opinion change /
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Author / Creator: | Hovland, Carl Iver, 1912- |
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Imprint: | New Haven : Yale University Press, c1953. |
Description: | xii, 315 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/622045 |
Notes: | Includes bibliographies. |
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