Practical advertising; a comprehensive guide to the planning and preparation of modern advertising in all of its phases.
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| Author / Creator: | Bridge, Harry Penrose, 1902- |
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| Imprint: | New York, Rinehart, 1949. |
| Description: | xxii, 842 p. illus. 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/629873 |
| Physical Description: | xxii, 842 p. illus. 24 cm. |
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| Bibliography: | Bibliography: p. 804-806. |