Selling color to people; a book on how to sell color in commercial products and advertising to the American public, based on practical methods of consumer research, styling, merchandising, promotion, and public relations.

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Bibliographic Details
Author / Creator:Birren, Faber, 1900-1988
Imprint:New York, University Books [1956]
Description:219 p. illus. 26 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/635262

MARC

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100 1 |a Birren, Faber,  |d 1900-1988  |0 http://id.loc.gov/authorities/names/n79150366  |1 http://viaf.org/viaf/91260248 
245 1 0 |a Selling color to people;  |b a book on how to sell color in commercial products and advertising to the American public, based on practical methods of consumer research, styling, merchandising, promotion, and public relations. 
260 0 |a New York,  |b University Books  |c [1956] 
300 |a 219 p.  |b illus.  |c 26 cm. 
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650 0 |a Color  |x Psychological aspects  |0 http://id.loc.gov/authorities/subjects/sh85028579 
650 7 |a Color in advertising.  |2 fast  |0 http://id.worldcat.org/fast/fst00868558 
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