We interrupt this newscast : how to improve local news and win ratings, too /
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| Imprint: | New York : Cambridge University Press, 2007. |
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| Description: | ix, 231 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6370467 |
Table of Contents:
- 1. A prologue: what this book is for
- 2. The knowledge base
- 3. 'I-Teams' and 'Eye Candy': the reality of local TV news
- 4. The myths that fominate local TV news: the X-structure and the fallacy of the hook and hold method of TV news
- 5. The magic formula: how to make TV that viewers will watch
- 6. Steps to better coverage Todd Belt and Marion Just
- 7. Putting it all into action: techniques for changing newsroom cultures
- 8. The road ahead: the future of local TV news