Catalyst code : the strategies behind the world's most dynamic companies /
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| Author / Creator: | Evans, David S. (David Sparks), 1954- |
|---|---|
| Imprint: | Boston, Mass. : Harvard Business School Press, c2007. |
| Description: | xi, 228 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6374437 |
Table of Contents:
- Acknowledgments
- 1. What Is a Catalyst?
- 2. Build a Catalyst Strategy
- 3. Identify the Catalyst Community
- 4. Establish a Pricing Structure
- 5. Design the Catalyst for Success
- 6. Focus on Profitability
- 7. Compete Strategically with Other Catalysts
- 8. Experiment and Evolve
- 9. Cracking the Catalyst Code
- Additional Readings
- Notes
- Index
- About the Authors
