Os "reclames" de Fulvio Pennacchi : primórdios da propaganda brasileira.

Os "reclames" de Fulvio Pennacchi : primórdios da propaganda brasileira.

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Bibliographic Details
Author / Creator:Pennacchi, Fulvio, 1905-1992
Imprint:Sao Paulo, SP : Instituto Moreira Salles, [2005]
Description:128 p. : col. ill. ; 22 cm.
Language:Portuguese
Subject:
Pennacchi, Fulvio, -- 1905-1992 -- Exhibitions.
Pennacchi, Fulvio, -- 1905-1992.
Posters -- Brazil -- Exhibitions.
Advertising.
Commercial art.
Brazil.
Exhibition catalogs.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/6447065
Hidden Bibliographic Details
Other authors / contributors:Instituto Walther Moreira Salles.
Notes:Catalog of an exhibition held at Galerias IMS, May 2005.
Summary:The exhibit gathered for the first time 58 billboard drafts by pioneer of Brazilian advertising art, Fulvio Pennacchi (B. Italy 1905, immigrated to Brazil). Features his gouaches and watercolor ads ("reclames" ) created from the 1920s to the 1930s when briefly working for some advertising agencies. Pennacchi was one of the most important muralist artists and as a member of the Grupo Santa Helena he was a strong influence in the modernist art movement of Brazil. Texts by Antonio Fernando de Franceschi and Gabriel Zellmeister.

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