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|a Consumer tribes /
|c edited by Bernard Cova, Robert Kozinets, Avi Shankar.
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| 260 |
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|a Amsterdam ;
|a London :
|b Butterworth-Heinemann,
|c 2007.
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| 300 |
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|a xvii, 339 p. :
|b ill. ;
|c 24 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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| 337 |
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Tribes, Inc. : the new world of tribalism / Bernard Cova, Robert V. Kozinets and Avi Shankar -- Tribal aesthetic / Michael Maffesoli -- Marketing the savage : appropriating the tribal tropes / Robin Canniford and Avi Shankar -- The consumption of cultural heritage among a British Royal Family brand tribe / Cele C. Otnes and Pauline Maclaran -- The evolution of a subculture of consumption / John W. Schouten, Diane M. Martin and James H. McAlexander -- Metro/fashion/tribes of men : negotiating the boundaries of men's legitimate consumption / Diego Rinallo -- The linking value of subcultural capital : constructing the Stockholm Brat enclave / Jacob Ostberg -- Sociality in motion : exploring logics of tribal consumption among cruisers / Douglas Brownlie, Paul Hewer and Steven Treanor -- Hunting for cool tribes / Clive Nancarrow and Pamela Nancarrow -- Temperance and religiosity in a non-marginal, non-stigmatized brand community / Hope Jensen Schau and Albert M. Muñiz Jr -- Imprinting, incubation and intensification : factors contributing to fan club formation and continuance / Paul Henry and Marylouise Caldwell -- Harry Potter and the fandom menace / Stephen Brown -- Inno-tribes : Star trek as wikimedia / Robert V. Kozinets -- Seeking community through battle : understanding the meaning of consumption processes for warhammer gamers' communities across borders / David J. Park ... [et al.] -- 'Gothic' entrepreneurs : a study of the subcultural commodification process / Christina Goulding and Michael Saren -- Marketing, prosumption and innovation in the fetish community / Roy Langer -- The war of the eTribes : online conflicts and communal consumption / Kristine de Valck -- Brand communities and their social antagonists : insights from the Hummer case / Marius K. Luedicke and Markus Giesler -- New consumption communities and the re-enabling of 21st century consumers / Isabelle Szmigin, Marylyn Carrigan and Caroline Bekin -- Internationalization of a craft enterprise through a virtual tribe : 'Le Nuvole' and the pipe-smoker tribe / Stefano Pace, Luciano Fratocchi and Fabrizio Cocciola.
|
| 650 |
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0 |
|a Market segmentation.
|0 http://id.loc.gov/authorities/subjects/sh85081327
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| 650 |
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0 |
|a Consumer behavior.
|0 http://id.loc.gov/authorities/subjects/sh87006429
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| 650 |
0 |
7 |
|a Marketingmanagement.
|2 swd
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| 650 |
0 |
7 |
|a Verbraucherverhalten.
|2 swd
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| 655 |
|
7 |
|a Aufsatzsammlung.
|2 swd
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| 655 |
|
4 |
|a Aufsatzsammlung.
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 http://id.worldcat.org/fast/fst00876238
|
| 650 |
|
7 |
|a Market segmentation.
|2 fast
|0 http://id.worldcat.org/fast/fst01010139
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| 700 |
1 |
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|a Cova, Bernard.
|0 http://id.loc.gov/authorities/names/n96091873
|1 http://viaf.org/viaf/22206116
|
| 700 |
1 |
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|a Kozinets, Robert V.,
|d 1964-
|0 http://id.loc.gov/authorities/names/no2010024095
|1 http://viaf.org/viaf/107071275
|
| 700 |
1 |
|
|a Shankar, Avi.
|0 http://id.loc.gov/authorities/names/no2010022605
|1 http://viaf.org/viaf/107410781
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|t Library of Congress classification
|a HF5415.32 .C66 2007
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