Business inside out : capturing millions of brand-loyal gay consumers /
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| Author / Creator: | Witeck, Robert. |
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| Imprint: | Chicago : Kaplan Pub., c2006. |
| Description: | xxi, 179 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6494755 |
| Summary: | Witeck and Combs describe marketing to the gay, lesbian, bisexual, and transgender population. They cover the history of the gay marketplace and media; consumer identity, demographics, and behaviors, including brand loyalty; and strategies for entering the gay marketplace, including dealing with backlash. Witeck and Combs co-founded a marketing and |
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| Item Description: | Includes index. |
| Physical Description: | xxi, 179 p. : ill. ; 24 cm. |
| ISBN: | 1419505203 9781419505201 |
