Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers /
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| Author / Creator: | Johnson, Lisa, 1967- |
|---|---|
| Imprint: | New York : Free Press, c2006. |
| Description: | viii, 277 p. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6494757 |
Table of Contents:
- Introduction: The Rise of the Connected Generation
- 1. Shine The Spotlight: Extreme Personalization Gives Marketing a New Face
- 2. Raise My Pulse: Adventure Takes Its Place as the New Social Currency
- 3. Make Loose Connections: The New Shape of "Families" and Social Networks
- 4. Give Me Brand Candy: Everyday Objects Get Sharp, Delicious, Intuitive Design
- 5. Sift through the Clutter: Editors and Filters Gain New Prominence
- 6. Keep It Underground: The Rejection of Push Advertising and the Rising Influence of Peer-to-peer Networks
- 7. Build It Together: Connected Citizens Explore Their Creative Power and Influence Change
- 8. Bring It to Life: Everyday Activities Are Orchestrated to Deliver a Dramatic Sense of Theater
- 9. Go Inward: Spiritual Hunger and Modern Media Find Common Ground
- 10. Give Back: Redefining Volunteerism and the Meaning of Contribution
- Conclusion: The New Players You Need to Know
- Acknowledgments
- Notes
- Index
