Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /
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| Author / Creator: | Passikoff, Robert, 1948- |
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| Imprint: | Hoboken, N.J. : John Wiley & Sons, c2006. |
| Description: | xiv, 242 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6494758 |
