Bonds : the unbeaten path to secure investment growth /

Bonds : the unbeaten path to secure investment growth /

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Bibliographic Details
Author / Creator:Richelson, Hildy.
Imprint:New York : Bloomberg Press, c2007.
Description:xxi, 387 p. : ill. ; 24 cm.
Language:English
Subject:
Bonds.
Bonds.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/6612011
Hidden Bibliographic Details
Other authors / contributors:Richelson, Stan.
ISBN:9781576602430 (alk. paper)
1576602435 (alk. paper)
Notes:Expanded and updated ed. of: The money-making guide to bonds. 1st ed. c2002.
Includes index.
Summary:"A comprehensive guide to selecting and purchasing bonds, with a special section on constructing the all-bond portfolio"--Provided by publisher.
Table of Contents:
  • Part 1. Principles: Starting with the customer
  • The business and marketing purpose behind field marketing
  • What field marketing is and what it can do
  • The FM sales discipline
  • The merchandising discipline
  • The auditing discipline
  • The sampling and demonstrating discipline
  • The experiential marketing discipline
  • The mystery shopping discipline
  • Ancillaries 1
  • Ancillaries 2
  • Part 2. Practice: How and when to use field marketing
  • Field marketing in operation
  • Measuring field marketings success
  • How to select a field marketing agency as a partner, Procurement
  • Maximising the FM budget
  • The law
  • Field marketing practice in the international arena
  • Face-to-face sales in-house
  • Further information
  • Glossary
Gift of the Arnold Wolff Book Fund bookplate

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