Redefining global strategy : crossing borders in a world where differences still matter /
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| Author / Creator: | Ghemawat, Pankaj. |
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| Imprint: | Boston, Mass. : Harvard Business School Press, c2007. |
| Description: | xii, 257 p. : ill., maps ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6621702 |
| Summary: | Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies.<br> <br> But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy . Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally.<br> <br> In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for:<br> <br> · Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.<br> <br> · Tracking the implications of particular border-crossing moves for your company's ability to create value.<br> <br> · Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.<br> <br> In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge.<br> <br> Crucial for any business competing across borders, this book will transform the way you approach global strategy. |
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| Physical Description: | xii, 257 p. : ill., maps ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. [231-247]) and index. |
| ISBN: | 9781591398660 1591398665 |
