Marketing health : smoking and the discourse of public health in Britain, 1945-2000 /

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Bibliographic Details
Author / Creator:	Berridge, Virginia.
Imprint:	Oxford ; New York : Oxford University Press, 2007.
Description:	xv, 338 p. : ill., ports ; 23 cm.
Language:	English
Subject:	Public Health -- history -- Great Britain. Health Education -- history -- Great Britain. History, 20th Century -- Great Britain. Marketing of Health Services -- history -- Great Britain. Smoking -- history -- Great Britain. Medical care -- Marketing. Public health -- Marketing. Medical care -- Marketing. Public health -- Marketing.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6660407

Hidden Bibliographic Details
ISBN:	9780199260300 (alk. paper) 0199260303 (alk. paper)
Notes:	Includes bibliographical references (p. [288]-309) and index.

Table of Contents:

List of Illustrations
List of Abbreviations
Introduction. Marketing Health: Smoking and the Discourse of Public Health, 1945-2000
1. Public Health in the 1950s: The Watershed of Smoking and Lung Cancer
2. Medicine and the Media: Marketing Public Health in the 1960s
3. Systematic Gradualism: Harm Reduction, Public Health, and the Industry, 1950s-1971
4. Technical Public Health: The 1971 Cross-Government Enquiry and the Rise of Economics
5. Expert Committees and Regulation in the 1970s
6. The Rise of Health Activism in the 1970s: The Health Pressure Group
7. The New Public Health Package
8. Environment and Infectious Disease in the 1980s: From Passive Smoking to AIDS
9. Medicating the Underclass? Pharmaceutical Public Health and the Discovery of Addiction
Conclusion
Appendix. Who Has Smoked and How Much
Bibliography
Index

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