Conceptual issues in consumer behaviour : the Indian context /

Conceptual issues in consumer behaviour : the Indian context /

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Bibliographic Details
Author / Creator:Ramesh Kumar, S.
Edition:1st impression.
Imprint:Delhi : Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006.
Description:xviii, 323 p. : ill. (chiefly col.) ; 25 cm.
Language:English
Subject:
Consumer behavior -- India.
Consumers -- India -- Attitudes.
Marketing -- India.
Consumer behavior.
Consumers -- Attitudes.
Marketing.
India.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/6662041
Hidden Bibliographic Details
Varying Form of Title:Consumer behaviour
ISBN:8177588621
9788177588620
Notes:Includes advertisement pages.
Includes bibliographical references (p. [318]-323).

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