Advertising and new media /

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Bibliographic Details
Author / Creator:	Spurgeon, Christina.
Imprint:	London ; New York : Routledge, 2008.
Description:	135 p. ; 24 cm.
Language:	English
Subject:	Internet advertising. Advertising. Advertising -- Social aspects. Mass media. Mass media and business. Advertising. Advertising -- Social aspects. Internet advertising. Mass media. Mass media and business.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6674798

Hidden Bibliographic Details
ISBN:	9780415430340 (hardback : alk. paper) 0415430348 (hardback : alk. paper) 9780415430357 (pbk. : alk. paper) 0415430356 (pbk. : alk. paper) 9780203935521 (ebook) 0203935527 (ebook)
Notes:	Includes bibliographical references (p. [115]-129) and index.

Table of Contents:

Figures
Acknowledgements
Chapter 1. Advertising and the new media of mass conversation
Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media
Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising
Chapter 4. Mobilizing the local: advertising and cell phone industries in China
Chapter 5. From conversation to registration: regulating advertising and new media
Chapter 6. The future of advertising-funded media
Notes
References
Interviews
Index

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