Creative strategy in advertising /

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Bibliographic Details
Author / Creator:Jewler, A. Jerome.
Edition:8th ed.
Imprint:Belmont, CA : Thomson/Wadsworth, c2005.
Description:xvi, 336 p. : ill. ; 26 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/6677579
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Other authors / contributors:Drewniany, Bonnie L.
ISBN:053462510X (pbk.)
9780534625108 (pbk.)
Notes:Includes bibliographical references (p. 322-326) and index.

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