Creative strategy in advertising /
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Author / Creator: | Jewler, A. Jerome. |
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Edition: | 8th ed. |
Imprint: | Belmont, CA : Thomson/Wadsworth, c2005. |
Description: | xvi, 336 p. : ill. ; 26 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6677579 |
Other authors / contributors: | Drewniany, Bonnie L. |
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ISBN: | 053462510X (pbk.) 9780534625108 (pbk.) |
Notes: | Includes bibliographical references (p. 322-326) and index. |
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