Advertising now, online /
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| Imprint: | Hong Kong ; Los Angeles : Taschen, [2006?] |
|---|---|
| Description: | 448 p. : chiefly col. ill. ; 26 cm. + 1 videodisc (4 3/4 in.) |
| Language: | English French German |
| Subject: | |
| Format: | DVD Video Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6824431 |
MARC
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| 005 | 20130308142700.0 | ||
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| 049 | |a CGUA | ||
| 050 | 4 | |a HF6146.I58 |b A385 2006 | |
| 082 | 0 | 4 | |a 659.144 |2 22 |
| 245 | 0 | 0 | |a Advertising now, online / |c ed. Julius Wiedemann. |
| 260 | |a Hong Kong ; |a Los Angeles : |b Taschen, |c [2006?] | ||
| 300 | |a 448 p. : |b chiefly col. ill. ; |c 26 cm. + |e 1 videodisc (4 3/4 in.) | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 500 | |a "This second installment in TASCHEN's advertising series joins Advertising now! Print and the forthcoming Advertising Now! Films ..."--Cover. | ||
| 500 | |a Includes indexes of agencies and clients. | ||
| 500 | |a Accompanying DVD contains selections from the interactive advertisements featured in the book. | ||
| 505 | 0 | |a ESSAYS. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. CHAPTERS. Food & beverage -- Media -- Miscellaneous -- Service & retailers --Sports & games -- Technology & games -- Transport -- Index (Agencies) -- Index (Clients) -- DVD contents. | |
| 538 | |a System requirements for accompanying material: DVD-drive. | ||
| 546 | |a Text in English, French, and German. | ||
| 650 | 0 | |a Internet advertising. |0 http://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 0 | |a Advertising campaigns. |0 http://id.loc.gov/authorities/subjects/sh85001196 | |
| 650 | 0 | 7 | |a Werbegraphik. |2 swd |
| 650 | 7 | |a Advertising campaigns. |2 fast |0 http://id.worldcat.org/fast/fst00797831 | |
| 650 | 7 | |a Internet advertising. |2 fast |0 http://id.worldcat.org/fast/fst00977220 | |
| 700 | 1 | |a Wiedemann, Julius. |0 http://id.loc.gov/authorities/names/nb2002028963 |1 http://viaf.org/viaf/166214546 | |
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| 928 | |t Library of Congress classification |a HF6146.I58 A38 2006 |l JRL |c JRL-Gen |i 5278977 | ||
| 927 | |t Library of Congress classification |a HF6146.I58 A38 2006 |l JRL |c JRL-Gen |e CHBO |b 80753148 |i 8352532 | ||
